Disclaimer: At InfluenceBLU, we respect and protect our partner’s identity. While their stories are true, names and images may have been changed to protect their privacy.
Katie is a 24-year-old dynamic girl, who is vibrant and unafraid to explore. Katie has a major interest in food and gardening. She is a student at a prestigious institution in the States. Since her childhood, she has been dreaming of fame and has been buzzing among her peers.
She is a food lover, and her friends usually ask her for the best dining spaces in town. Her love for good food outpours like a fizz, making her unforgettably take a snap of food before she eats and begs her friends to share every fancy meal photo. After appreciating her taste buds, her friends insisted on starting a food blogging channel. So, she plunged into the food blogging game and started her food blog.
Initially, she converted her Instagram page to a food page and had a decent amount of followers. These followers were her knowns from the school & university, but her growth remained static with that. Being little aware of the blogging sphere, she connected with InfluenceBLU for the conversion of her abstract thoughts into a reality. Team BLU sketched a competitive business strategy for growing her dream and invested in her vision.
How Team BLU helped Katie achieve Growth
1. Social Media Optimization
Katie had a decent amount of followers, but her growth was not mounting. She couldn’t savor recognition and monetization from the efforts she was putting. Team BLU’s expertise and strategy in growing brands propped her a name in the blogging industry and made her verified Instagram blogger. Just like her taste buds, team BLU built a digital blueprint for her new tot brand. Our team optimized her profile and content over social media, solidified her postings, set the tonality of her page, maintained color scheme, allocated proper content buckets, and ran crazy campaigns which significantly helped her in networking and in securing good rankings.
2. Affiliate Programme
Affiliate marketing is an online advertising strategy that allows a product owner to boost sales by encouraging those who are targeting the same audience — known as “affiliates” — to receive a profit by referring the product to others. Team BLU drafted a distribution strategy, service support ties, and search strategies for Katie. This marketing strategy assisted her in increasing engagement and traffic and her page reputation.
3. Brand Partnerships
Katie’s food blogging was always super-loved. She was often welcomed and called by the local restaurateurs for some featuring, but it was limited to the town only. Our team also branded her food page, transforming her image from a food lover to a food commentator. As a result, she started getting oodles of invitations from top-notch cafes, dining spaces, and food hubs from other states as well. We partnered her with international food chains which have similar values, same targets, goals, and trust as her brand. This cobranding helped her in earning a wider and more diverse audience, a social media buzz, and valuable addition to the name.
4. Personalized Merchandising
Food is an emotion, stimulation, and solution for many people. If people can unite over anything, their prime sound will always be on FOOD. Team BLU encouraged Katie for developing a line of quirky and cool tee-shirts with some funny taglines. Through this, the brand received a huge response, achieved high sales, and gaged significant brand advocacy within the fans.
5. Cafe by Katie
Katie always had a keen interest in cutesy cafes. She would often travel miles to explore such establishments. Katie would compare these cafes and would sketch-out her ideal cafe in her head. Never did she know, that she would ever open her cafe.
Team BLU marketed her blogs & social media like a wildfire, which helped her gain enormous remuneration for her skills. This accumulated a lot of euros and recognition above the line, which proved as bricks and stones to her thoughts.
Now, she is successfully running her dream brasserie. It is one of the most celebrated brasseries in the streets of Paris, which tourists never fail to miss.
Katie is overjoyed with her food blogging and commenting leisure, her amateur interest is converting into a profession gifting her a brand of her own. She is grateful for the cream cracked by Team BLU. InfluenceBLU’s digital services have given a new horizon to her venture. We have tailored our operations, strengths, and opportunities with her brand goals. Dipstick your brand goals with InfluenceBLU to create a shot to cheers for!
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