Disclaimer: At InfluenceBLU, we respect and protect our partner’s identity. While their stories are true, names and images may have been changed to protect their privacy.
Dwelled in the busy streets of New York, Sophia has enjoyed athleticism since her school days. Sophia is full of life and believes in empowering others with the very knowledge she holds. She is a constant motivator and loved sharing her knowledge regarding fitness and dieting plans, with her friends on social media.
People drew a lot of inspiration from her and kept her busy with their queries. Realizing the surge in her social media fan base and popularity, she decided to turn her passion into a full-time career. Even though she was doing great for herself in the initial years, she wished to transform her one-to-one fitness consultation model into a full-fledged brand/business, intended to reach the masses.
Sophia was a master at her craft but business was something she was new to. Initially, in her attempt to manage both — the classes and the strategizing the business, she faced a plethora of challenges kin to time management, resources, finances, and many more. This took a toll on her overall work productivity and finances too.
Sophia researched more about how she can develop and market something that her audience would like and enjoy, but the cost of startup was too high for her to invest in.
Being a solopreneur with limited experience and finance, she had no option but to look for alternatives. Many Digital Marketing agencies are capable of handling clients like Sophia, but working with such teams costs anywhere from $25K-$100K (USD). Unfortunately, this goes over budget for most people, influencer or not.
Even if Sophia had the money to invest, she didn’t have any experience with online businesses. To understand her own business needs and goals, she needed a good brand consultant, which would cost another $125-$300 per hour. Over a period of months, that starts to add up, and this is just the start.
People think it’s easy to launch a brand, for many of them, it’s just about a Shopify website and an Instagram page. In reality, that rarely becomes profitable and people ultimately have to shut down their business. This happens because of 7 reasons:
1. No Business Strategy
2. Lack of Brand Vision
3. Not Analyzing Market Segmentation
4. Bad Product Placement & Viability
5. Not Having A User-Friendly Website
6. Failed Marketing & Social Media Strategy
7. Lack of Human Resource
This is where Sophia got in touch with the BLU team and then we talked about how we can launch a brand under her name. The business is in its 3rd year as of 2021 and is still growing at a linear pace. It is expected to reach $1 Million in annual revenue by 2023.
How team BLU helped Sophia launch her business
1. Research and Development
The fitness industry is one of the most highly competitive industries, making it tough for beginners to lay down a strong foundation. Here are a few statistics which tells us about the industries’ market capitalization:
- There are currently 111,055 fitness businesses in the US and 9,997 fitness franchises.
- The US fitness industry totals $36billion in revenue in 2019, with franchises accounting for $4billion.
- Worldwide, the IHRSA estimates the total fitness industry revenue at $94 billion in 2018, an increase from $87.2 billion in 2017.
We believe that research is the foundation of any business. Strong and in-depth research can take your business miles ahead in no time. With the purpose to find our deviations in the market, our dedicated research team undertook an online survey, surveying over 5,000 people in the USA. With the surge in the demand for physical and mental consultations, the idea was to understand what does the audience actually wants.
2. Website (at par with the industry standards)
Sophia was already offering her fitness consultation offline, however, to cater to a wider audience across the globe, we decided to launch a full-fledged website offering live classes, pre-recorded courses, articles on fitness, mental health, and much more. Website is considered to be the face of any business. To enable Sophia to promote her business 24*7 online, an aesthetically appealing and conversion-based website was a must. To ensure an active presence of the website on the targeted keywords, our team implemented on-page and off-page techniques to drive the organic traffic.
3. Personalized Merchandising
In our research, we found out that 72% of people would prefer to purchase fitness equipment from dedicated brands catering to the fitness niche itself. Hence, to build upon this, team BLU integrated a dedicated e-commerce platform with Sophia’s website. This includes T-shirts, pullovers, mobile covers, sweat pants, leggings, gym wear, fitness bags, fitness accessories, and much more. The entire process of logistics shipment and warehousing was also managed by team BLU.
4. PR, Media Outreach & Collaboration
After receiving a valuation of half a million dollars, the business started to gauge attention from various media houses, journalists, influencers, and many other individuals/organizations with influence in the industry. Furthermore, team BLU partnered with 10+ leading media publications to cover various campaigns undertaken under the business.
Sophia is enjoying the success of her brand with the inflow of clients and fame. InfluenceBLU’s content, strategy, vision, and objectives have tremendously helped her in flourishing her business. We thank Sophia for investing her time and faith in our company.
InfluenceBLU offers customized services and user experiences to influencers/creators in the industry. The company gives optimum attention to influencers’ personalities, brands, and collaborations.
Take your plunge and get ready to give shape to your entrepreneur conceptions into unforgettable impressions.